THE TIME IS HERE! NATIONAL AD CAMPAIGN LAUNCHES!
The initial wave of your national awareness campaign was launched in May with the tagline “Medically Trained. Naturally Focused.” And here we are, the second phase is upon us!
National TV ads will be airing on the W Network, YTV, HGTV and Showcase from September 26th to October 30th. In addition to the TV ads, there will be a comprehensive digital YouTube campaign featuring the exciting campaign. Both the TV and Digital ads have a strong call to action to find an ND via www.FindMyND.ca and, therefore, we expect a lot of new-patient traffic to flow through to naturopathic doctors across Canada.
Here’s a recap of the campaign and what we’re setting out to do.
What’s the campaign designed to do? Elevate the medical perception of naturopathic doctors! It’s going to get Canadians engaged, get them thinking and talking about naturopathic doctors. We’re answering their questions directly, while driving home the benefits of naturopathic medicine. Ultimately…
The campaign will drive new patients into your practice.
Who are we targeting? The campaign will be reaching 10,600,000 Canadian women, from 35 to 54 years old, affluent, with a higher education.
What’s in it for you? The more people know about what you do and how you can help them, the more likely they are to seek you out.
The CAND is behind you, we’re committed to making naturopathic doctors the go-to health care professionals for more Canadians. We asked for a campaign with longevity, one that will continue to support our mandate down the road. We got it! Now it’s up to all of us to commit to the program and position ourselves as this campaign does!
See below for links to the commercials and other campaign materials.
Please encourage people to visit www.findmynd.ca
Follow CAND on Twitter and Facebook
Use the hashtags #MedicallyTrained and #NaturallyFocused